Why Aussies Are Turning to Full-Grain Leather Over ‘Genuine Leather’

Brisbane, QLD – Aug 2025 – Australian consumers are becoming increasingly aware of the difference between so-called “genuine leather” and full-grain leather, with demand shifting toward higher-quality, longer-lasting products.

For decades, shoppers assumed “genuine leather” meant premium. In reality, industry experts say the label is often applied to low-grade or bonded materials that crack and peel after short-term use. By contrast, full-grain leather is cut from the strongest part of the hide, retains the natural grain, and develops a rich patina over time.

A growing frustration with overpriced brands using inferior leather is also fuelling the change. Many Australians are questioning why they should pay hundreds of dollars for a belt or bag marketed as “luxury” when the materials don’t hold up to everyday use.

“Australians are tired of belts and bags that don’t last,” says Amy Hall, founder of BeltUp Leather Co, a Brisbane-based retailer and workshop. “We see more people walking away from brand hype and instead asking for full-grain leather because it’s the best value — authentic, sustainable, and built to last.”

A Sustainable Shift

Rising living costs and increased focus on sustainability are driving the trend. Unlike mass-produced bonded belts that often end up in landfill, full-grain belts can last decades and be repaired when needed.

Local specialists are seeing particular interest in men's belts, ladies handbags, and timeless fashion staples that stand up to daily wear while reducing waste.

About BeltUp Leather Co.

Founded in Brisbane, BeltUp Leather Co. has become Australia’s one-stop shop for premium belts and leather goods. With an in-house workshop at DFO Brisbane, the company offers an exclusive Aussie Made range, custom fittings, and a lifetime functionality guarantee on selected belts. Alongside its local craftsmanship, BeltUp also stocks premium imported leather belts, bags, wallets, and accessories.